Plaut IT Australia was one of the largest locally owned providers of on-premise and cloud SAP solutions in the ANZ region with a national staff of over 150 people. The Plaut IT Australia website needed a design refresh. Plaut wanted the new design to have more of a ‘contemporary feel’ and to bring attention to the wide range of services they offer.
The company targeted the corporate market and the website needed to have a clear & clean design that conveyed a sense of professionalism. The design should also strongly convey the companies brand. The website also needed to be better equipped to capture potential leads and needed to be responsive so that website visitors using mobile/tablet devices didn’t leave the website out of frustration.
We provided a complete redesign from the ground up sticking closely to the provided branding guidelines. The new website focuses on drawing attention to the services or ‘solutions’ offered by Plaut with the end goal of informing potential customers and generating relevant leads through custom lead-gen forms.
A robust blogging platform with lead-gen forms was also provided with the inclusion of an event management system for the hosting of corporate events. Custom content management system interfaces were included for team/staff management as well as client testimonial management. The website was connected to the JobAdder HR system so that the HR department can easily manage career opportunities on the website.
Continual website care has been carried out since the inception of the new Plaut website, focusing on performance and search engine optimisation.
Training and assistance in managing the content of the website was consistently carried out so that staff members can control content.
The Plaut IT Australia website was a massive success. In 2019 the company was aquired by Ernst & Young, so Furtzdesigns facilitated the migration of the Plaut website to the new owners. The site has since been merged with the E&Y website and closed down.
At the time of aquisition, it was drawing in an average of over 2000 page views daily. It continued to generate leads and continually inform customers with new content. Plaut’s search engine ranking for key targetted keywords and keyphrases is monitored daily and reported on, allowing us to adjust the SEO strategy, ensuring that the website continued to climb through the rankings. Check out the testimonial below from Plaut IT Australia!