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furtzdesigns
furtzdesigns
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Rank higher on Google and in AI search.

Technical audits, on-page work, local SEO and hand-built citations that move real rankings, plus visibility in the AI answers your customers are starting to trust.

The problem

Your ideal customers can't find you on Google.

If your business isn't appearing on the first page of Google for the searches that matter, you're handing that traffic and those sales directly to your competitors. Technical issues, thin content, missing local signals and zero backlinks all compound to keep you invisible.

The solution

A clear strategy to rank, convert and grow.

We combine technical fixes, targeted content, authoritative backlinks and local optimisation into one strategy built around your business goals and your customers' search behaviour. No guesswork, no cookie-cutter packages.

What's included

Everything your site needs to rank.

A complete search engine optimisation service covering every dimension of search performance.

Technical SEO Audits

A deep-dive into your site's technical health — covering crawlability, indexing, Core Web Vitals, site architecture, internal linking, structured data markup, page speed, and mobile usability. We identify every issue holding your rankings back and provide a clear, prioritised action plan to fix them.

On-Page Optimisation

We research the exact keywords your customers use, then optimise every page around those terms — title tags, meta descriptions, heading structure, body content, image alt text, URL structure, and internal linking. The result is pages that are both highly relevant to your target searches and genuinely useful to the people reading them.

Local SEO

Dominate local search results and Google Maps for your area. We optimise your Google Business Profile, build consistent citations across directories, implement local schema markup, develop a review acquisition strategy, and ensure your NAP (name, address, phone) data is accurate and consistent everywhere your business appears online.

Link Building

Authority is earned, not manufactured. We acquire high-quality backlinks through digital PR, relevant guest posts, local business partnerships, and industry directory placements. Every link we build is from a legitimate, relevant source — no low-quality link farms or tactics that put your site at risk of a Google penalty.

Content Strategy

We develop a keyword-driven content plan that builds your site's topical authority over time. This includes identifying content gaps, planning blog topics and topic clusters, writing and optimising articles that rank, and ensuring your existing content is working as hard as possible to attract and convert organic traffic.

Ongoing Reporting

Every month you receive a clear report covering keyword rankings, organic traffic, technical health, work completed, and upcoming priorities. We also set up Google Search Console and Analytics so you have full visibility into your data at all times. No vanity metrics — just the numbers that actually matter to your business.

Ranking at the top of Google

The first organic result on Google receives around 28% of all clicks. By position five that drops to under 3%. Our SEO work is focused on moving you to where the traffic actually is: page one, top three.

  • Keyword research focused on buyer intent
  • Technical health that lets Google crawl and rank you
  • On-page signals optimised for every target keyword
  • Authority building through quality link acquisition

Transparent results, every month

No black boxes. Every month you receive a plain-language report covering exactly what moved: rankings, traffic, conversions and the work we completed. The numbers we report are the ones that matter to your business, not vanity metrics.

  • Monthly ranking and traffic report
  • Google Search Console setup and monitoring
  • Documented work completed each period
  • Honest assessment of what's working and what's next
Our process

How we approach SEO.

A structured, data-driven process from day one through to ongoing growth.

Discovery

We start by understanding your business inside out: your goals, your customers, your competitors and your current online presence. This sets the context for every decision that follows.

Audit

A comprehensive technical and content analysis of your site. We crawl every page, assess your backlink profile, review keyword performance and benchmark your competitors.

Strategy

A custom SEO roadmap based on the audit findings and the fastest path to results in your market, with projected timelines and measurable milestones.

Implementation

We execute on every front: fixing technical issues, optimising content, creating new pages, building citations and acquiring backlinks, highest-impact items first.

Report and refine

Every month you get a detailed report on rankings, traffic and work completed. We review what's working and plan the next month's priorities.

Beyond Google

Optimising for AI search.

AI tools like ChatGPT, Perplexity and Google AI Overviews now answer your customers' questions directly. Businesses visible in those answers get brand exposure to millions of users. Those who aren't visible don't exist.

AI Overviews and GEO

Getting cited in AI-generated answers

Google now shows AI-generated summaries above organic results for many searches. If your content isn't structured to be cited, you're invisible even if you rank at position one. We optimise your content to be AI-readable: clear, quotable answers, passage-level structure and consistent brand signals.

  • Content structured for passage-level citability
  • AI crawler access via robots.txt and llms.txt
  • Schema markup to help AI understand your content
  • Brand mention signals across authoritative sources
Technical AI readiness

Making your site AI-readable

AI crawlers — GPTBot, ClaudeBot, PerplexityBot — need access to your site and content before they can ever recommend you. Many sites block these crawlers by accident, or fail to structure their content in ways AI systems can parse and cite. We audit and fix all of it.

This includes reviewing your robots.txt, implementing an llms.txt file that gives AI systems context about your business, deploying comprehensive schema markup, and building the consistent brand mention signals that influence AI recommendation patterns over time.

  • robots.txt reviewed for AI crawler access
  • llms.txt implementation for AI context
  • FAQ, Organization, and Service schema deployment
  • E-E-A-T signals to build AI trustworthiness
Local visibility

Consistent everywhere your customers look.

Hand-built citations across Australian directories, data aggregators and mapping services, so your name, address and phone number say the same thing everywhere Google checks.

Included in every partnership

Citations, submitted by a person

Every listing is created, corrected and verified by hand rather than blasted out by software. That means accurate categories, proper descriptions and listings that survive, instead of bulk submissions that get flagged and removed.

We also find and clean up the duplicates working against you. If Google finds three phone numbers and two addresses for your business, it does not know which is right, and often shows somebody else instead.

  • General Australian business directories
  • Industry-specific directories for your trade
  • Data aggregators that feed hundreds of downstream sites
  • Mapping and GPS services
  • Duplicate and inconsistent listings cleaned up
  • A full report of every listing, with live URLs
Website performance

Website performance and Core Web Vitals.

Page speed is a direct Google ranking factor. We optimise your Core Web Vitals so your site loads faster, ranks higher, and converts better.

LCP — Largest Contentful Paint

How quickly your main content loads. We optimise images, fonts, server response times, and critical rendering paths to get your LCP under 2.5 seconds.

INP — Interaction to Next Paint

How responsive your page is to user input. We eliminate long tasks, optimise JavaScript execution, and reduce main thread blocking to keep INP under 200ms.

CLS — Cumulative Layout Shift

How stable your layout is as the page loads. We set explicit dimensions on images and embeds, preload fonts, and eliminate unexpected layout shifts.

Performance optimisation included with SEO

Every SEO engagement includes performance analysis and optimisation as standard, because a slow site can't rank.

  • Image optimisation & modern format conversion
  • CSS & JavaScript cleanup and minification
  • Server-level & browser caching configuration
  • Critical CSS & render-blocking resource elimination
  • Plugin & script audit for WordPress sites
  • Ongoing performance monitoring & regression prevention
Pricing

Start with an audit. Grow inside a partnership.

There is no standalone SEO retainer any more, and that is deliberate: search only pays off when somebody also owns the website it points at and the ads running beside it.

SEO Audit
From $500one-off

A comprehensive technical and on-page audit with a prioritised action plan you can implement yourself or hand to us. The honest starting point, and it is yours to keep either way.

  • Full technical crawl and analysis
  • On-page optimisation review
  • Keyword gap analysis
  • Competitor benchmarking
  • Prioritised recommendations report

One-time investment · ex. GST

Get started
Growth Foundations
$1,497/month

Local search done properly: Google Business Profile, citations, reviews and on-page work for your services and suburbs, with your website care plan included.

  • Essential Website Care included
  • Google Business Profile and citations
  • On-page work for services and locations
  • Rank tracking and monthly reporting

No lock-in contract · ex. GST

See the tiers
Growth PartnerMost popular
$2,997/month

Full SEO: technical, content, authority and AI search visibility, with Google Ads managed alongside it and landing pages built in-house.

  • Premium Website Care included
  • Content, technical and authority building
  • Google Ads managed, spend up to $3,000/month
  • Monthly strategy call and reporting

No lock-in contract · ex. GST

See the tiers
Every engagement starts with the audit, so the strategy is built on data rather than assumptions. If the audit says your money is better spent somewhere other than SEO, we will tell you that. Get in touch to talk it through.
FAQ

Frequently asked questions.

Ongoing SEO is delivered inside a Digital Growth Partnership, alongside your website care plan, Google and Meta ads and a solutions roadmap, so the search work and the site it points at are never split across two companies.
How long does SEO take to show results?

SEO is a long-term investment — most businesses start seeing measurable improvements in rankings and traffic within 3–6 months, with more significant results typically appearing at the 6–12 month mark. The timeline depends on the competitiveness of your industry, the current state of your website, and how aggressively we can execute on the strategy. Unlike paid advertising, which stops the moment you stop spending, SEO builds compounding authority over time — the longer you invest, the stronger your position becomes.

How much does SEO cost?

Our SEO services start from $500 for a one-off audit and from $500–$800 per month for ongoing SEO. The right investment level depends on your goals, your industry's competition, and how quickly you want to grow. We're transparent about pricing from the start — no lock-in contracts, no hidden fees. We'll discuss your specific situation and recommend an approach that aligns with your budget and growth targets.

Do you guarantee first page rankings?

No ethical SEO agency can guarantee specific rankings — and you should be very wary of anyone who does. Google's algorithm uses hundreds of factors and changes constantly. What we do guarantee is that we follow Google's best practices, apply proven strategies, report honestly on progress, and continually adapt to get you the best possible results. Our focus is on driving qualified traffic and business outcomes, not just vanity ranking positions.

What's the difference between SEO and Google Ads?

Google Ads (PPC) puts your business at the top of search results immediately — but you pay for every click and visibility stops the moment your budget runs out. SEO builds organic rankings that don't cost per click and keep delivering traffic long after the work is done. The two work best together: Google Ads provides immediate traffic while SEO builds sustainable, long-term visibility. Many businesses start with Ads for quick wins and layer in SEO for lasting growth.

Do I need SEO if I already have a good website?

A great website is essential, but it won't rank by itself. SEO is what tells Google that your site exists, that it's trustworthy, and that it's the best result for your target searches. Even a perfectly built website needs ongoing work — regular content, link building, technical maintenance, and local optimisation — to compete in crowded search results. Think of your website as the foundation; SEO is what drives people to it.

How do you report on SEO progress?

Every month you'll receive a clear, easy-to-understand report covering your keyword rankings, organic traffic trends, technical health, what work was completed in the period, and what's planned next. We also set up Google Search Console and Google Analytics for your site so you have full visibility into your data at all times. There are no vague promises — just documented results you can see and measure.

Can you help with Google Business Profile?

Absolutely. Google Business Profile (GBP) is one of the most powerful tools for local search visibility — it drives your Google Maps rankings and the local pack results that appear for "near me" searches. We set up, optimise, and manage your GBP listing as part of our Local SEO service, including writing your business description, selecting the right categories, optimising your photos, managing your Q&A, and implementing a review strategy to build your star rating.

Do you offer SEO for eCommerce sites?

Yes. eCommerce SEO requires a different approach to service-based or informational sites — with a focus on product page optimisation, category structure, faceted navigation, structured data for products and reviews, and handling duplicate content. Whether you're on WooCommerce, Shopify, or another platform, we can audit your store and develop an SEO strategy tailored to growing your organic product traffic and revenue.

What are Core Web Vitals and why do they matter for SEO?

Core Web Vitals are Google's official set of user experience metrics that directly affect your search rankings. They measure three things: Largest Contentful Paint (LCP) — how quickly your main content loads; Interaction to Next Paint (INP) — how responsive your page is to user input; and Cumulative Layout Shift (CLS) — how stable your layout is as the page loads. Sites scoring "Good" on all three have a measurable ranking advantage over those scoring "Needs Improvement" or "Poor".

Do you optimise website performance as part of SEO?

Yes. Website performance is a core part of our SEO service because page speed and Core Web Vitals are direct ranking factors. We optimise images, clean up CSS and JavaScript, configure caching, remove unnecessary scripts, and implement critical CSS to eliminate render-blocking resources. Most sites see 40–60% faster load times after our optimisation work.

Will performance optimisation affect my site's design?

No. Performance optimisation is about how a site delivers its assets and code — not what it looks like. We optimise images, compress code, and configure caching without changing your visual design, layout, or content. In some cases, image quality actually appears better because we serve the right size image for each device.

Ready when you are

Ready to grow your online presence?

Based in the Adelaide Hills, working with local and interstate clients. Let's talk about what we can do for your business.