Data-driven search engine optimisation that puts your business in front of the customers who are already looking for you.
Most of your competitors are already investing in SEO. We build the technical foundation, create the content, and earn the authority your site needs to consistently outrank them — and keep you there.
The problem
If your business isn't appearing on the first page of Google for the searches that matter, you're handing that traffic — and those sales — directly to your competitors. A great website, product, or service means nothing if no one can find it. Technical issues, thin content, missing local signals, and zero backlinks all compound to keep you invisible in search results.
The solution
We combine technical fixes, targeted content, authoritative backlinks, and local optimisation into a cohesive SEO strategy built specifically around your business goals and your customers' search behaviour. No guesswork, no cookie-cutter packages — just a clear roadmap to sustainable organic growth with transparent monthly reporting so you always know exactly where you stand.
What's included
A complete search engine optimisation service covering every dimension of search performance.
A deep-dive into your site's technical health — covering crawlability, indexing, Core Web Vitals, site architecture, internal linking, structured data markup, page speed, and mobile usability. We identify every issue holding your rankings back and provide a clear, prioritised action plan to fix them.
We research the exact keywords your customers use, then optimise every page around those terms — title tags, meta descriptions, heading structure, body content, image alt text, URL structure, and internal linking. The result is pages that are both highly relevant to your target searches and genuinely useful to the people reading them.
Dominate local search results and Google Maps for your area. We optimise your Google Business Profile, build consistent citations across directories, implement local schema markup, develop a review acquisition strategy, and ensure your NAP (name, address, phone) data is accurate and consistent everywhere your business appears online.
Authority is earned, not manufactured. We acquire high-quality backlinks through digital PR, relevant guest posts, local business partnerships, and industry directory placements. Every link we build is from a legitimate, relevant source — no low-quality link farms or tactics that put your site at risk of a Google penalty.
We develop a keyword-driven content plan that builds your site's topical authority over time. This includes identifying content gaps, planning blog topics and topic clusters, writing and optimising articles that rank, and ensuring your existing content is working as hard as possible to attract and convert organic traffic.
Every month you receive a clear report covering keyword rankings, organic traffic, technical health, work completed, and upcoming priorities. We also set up Google Search Console and Analytics so you have full visibility into your data at all times. No vanity metrics — just the numbers that actually matter to your business.
The first organic result on Google receives around 28% of all clicks. By position five that drops to under 3%. Our SEO work is focused on moving you to where the traffic actually is — page one, top three. We build that position systematically: fixing every technical barrier, targeting the right keywords, earning quality backlinks, and publishing content that Google trusts enough to put front and centre.
No black boxes. Every month you receive a plain-language report covering exactly what moved — rankings, traffic, conversions, and the work we completed. We set up Google Search Console and Google Analytics from day one so you always have full visibility into your data, independent of us. The numbers we report are the ones that actually matter to your business, not vanity metrics designed to make us look good.
Our process
A structured, data-driven process from day one through to ongoing growth.
We start by understanding your business inside out — your goals, your customers, your competitors, and your current online presence. This phase sets the context for every decision that follows, ensuring our strategy is built around your specific market and objectives rather than a generic template.
A comprehensive technical and content analysis of your site. We crawl every page, assess your backlink profile, review your keyword performance, benchmark your competitors, and score your local presence. The audit becomes the source of truth for our strategy — every recommendation is backed by data.
We build a custom SEO roadmap based on the audit findings and the fastest-path-to-results opportunities in your market. You'll receive a clear plan detailing exactly what we'll do, in what order, and why — with projected timelines and measurable milestones so you know what to expect.
We execute on every front — fixing technical issues, optimising existing content, creating new pages and articles, building citations, acquiring backlinks, and refining your local presence. We work systematically through the highest-impact items first, keeping you updated throughout.
Every month you receive a detailed report on rankings, traffic, and work completed. We review what's working, identify new opportunities, adjust the strategy based on real data, and plan the next month's priorities. SEO is never "done" — it's a continuous cycle of improvement.
Beyond Google
Search isn't just Google any more. AI tools like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot are now answering your customers' questions directly — without them ever clicking a link. Businesses visible in those AI-generated responses get brand exposure to millions of users. Those who aren't visible don't exist.
Google now shows AI-generated summaries above organic results for many searches. If your content isn't structured to be cited, you're invisible — even if you rank at position one. Meanwhile, ChatGPT and Perplexity pull from web content to answer questions directly. Being cited as a source means brand exposure to millions of users who never visit Google at all.
We optimise your content to be AI-readable: clear, quotable answers to specific questions; passage-level structure that AI systems can extract; and consistent brand signals across authoritative sources that increase the likelihood of AI recommending your business.
AI crawlers — GPTBot, ClaudeBot, PerplexityBot — need access to your site and content before they can ever recommend you. Many sites block these crawlers by accident, or fail to structure their content in ways AI systems can parse and cite. We audit and fix all of it.
This includes reviewing your robots.txt, implementing an llms.txt file that gives AI systems context about your business, deploying comprehensive schema markup, and building the consistent brand mention signals that influence AI recommendation patterns over time.
Pricing
No lock-in contracts. No hidden fees. Just clear, results-focused SEO.
A comprehensive technical and on-page audit with a prioritised action plan you can implement yourself or hand to us.
One-time investment · ex. GST
Focused on Google Business Profile, local citations, and map pack rankings. Ideal for service-area and location-based businesses.
No lock-in contract · ex. GST
Full ongoing SEO including technical maintenance, content, link building, and strategy — everything needed to grow and hold rankings.
No lock-in contract · ex. GST
Every engagement begins with an audit to ensure our strategy is built on data, not assumptions. Get in touch to discuss your specific situation.
Website Performance
Page speed is a direct Google ranking factor. We optimise your Core Web Vitals so your site loads faster, ranks higher, and converts better.
How quickly your main content loads. We optimise images, fonts, server response times, and critical rendering paths to get your LCP under 2.5 seconds.
How responsive your page is to user input. We eliminate long tasks, optimise JavaScript execution, and reduce main thread blocking to keep INP under 200ms.
How stable your layout is as the page loads. We set explicit dimensions on images and embeds, preload fonts, and eliminate unexpected layout shifts.
Every SEO engagement includes performance analysis and optimisation as standard — because a slow site can't rank.
What clients say
"Ryan is an absolute ace at what he does! Whether it's web design, website management, or performance, Ryan is a versatile of jack-of-all-trades when it comes to everything web development. He's sup...Ryan is an absolute ace at what he does! Whether it's web design, website management, or performance, Ryan is a versatile of jack-of-all-trades when it comes to everything web development. He's super kind, very communicative and delivers everything on time. Highly recommend!"
"Highly recommend Furtzdesign. I’ve worked with Ryan for years and he’s done an amazing job maintaining and improving the company website. He’s reliable, easy to work with and always delivers great ...Highly recommend Furtzdesign. I’ve worked with Ryan for years and he’s done an amazing job maintaining and improving the company website. He’s reliable, easy to work with and always delivers great results. If you need a web developer you can trust long-term, Furtzdesign is a great choice."
"We recently had a website built for Mt Barker Joinery and we couldn’t be happier with the result. The whole process was smooth and professional from start to finish. Furtzdesigns really understood ...We recently had a website built for Mt Barker Joinery and we couldn’t be happier with the result. The whole process was smooth and professional from start to finish. Furtzdesigns really understood the look and feel we wanted for the business and turned it into a beautiful, easy-to-navigate website that represents our work perfectly. Communication was great, changes were handled quickly, and the attention to detail really shows in the final product. I would highly recommend Furtzdesigns services to anyone looking for a high-quality, professional website. Thank you again for the fantastic job!"
"Ryan recently completed a full rebuild of my website and I couldn’t be happier with the result. From start to finish he was professional, responsive and easy to work with. He took the time to under...Ryan recently completed a full rebuild of my website and I couldn’t be happier with the result. From start to finish he was professional, responsive and easy to work with. He took the time to understand what I wanted, made helpful suggestions along the way, and delivered a site that looks great and works exactly how I needed it to. The whole process was smooth and the final product exceeded my expectations. I’d highly recommend Ryan to anyone looking for a high-quality website build or redesign. Great service and a great outcome."
"We have had the pleasure of working with Ryan for a few years now, collaborating on significant website migration and new website development projects. In addition to his excellent management of ou...We have had the pleasure of working with Ryan for a few years now, collaborating on significant website migration and new website development projects. In addition to his excellent management of our day-to-day website operations and monthly reporting, working with him has been nothing short of exceptional. Ryan's solution-oriented approach and can-do attitude have not only made the completion of our tasks effortless but also ensured that everything is delivered on time. Thank you, Ryan!!"
"Ryan did a brilliant job at fine-tuning all the design elements across our website, developing creative solutions to tricky challenges, and communicating constantly throughout the project. He offer...Ryan did a brilliant job at fine-tuning all the design elements across our website, developing creative solutions to tricky challenges, and communicating constantly throughout the project. He offered great support throughout and after the website launch to ensure we were well supported."
FAQ
SEO is a long-term investment — most businesses start seeing measurable improvements in rankings and traffic within 3–6 months, with more significant results typically appearing at the 6–12 month mark. The timeline depends on the competitiveness of your industry, the current state of your website, and how aggressively we can execute on the strategy. Unlike paid advertising, which stops the moment you stop spending, SEO builds compounding authority over time — the longer you invest, the stronger your position becomes.
Our SEO services start from $500 for a one-off audit and from $500–$800 per month for ongoing SEO. The right investment level depends on your goals, your industry's competition, and how quickly you want to grow. We're transparent about pricing from the start — no lock-in contracts, no hidden fees. We'll discuss your specific situation and recommend an approach that aligns with your budget and growth targets.
No ethical SEO agency can guarantee specific rankings — and you should be very wary of anyone who does. Google's algorithm uses hundreds of factors and changes constantly. What we do guarantee is that we follow Google's best practices, apply proven strategies, report honestly on progress, and continually adapt to get you the best possible results. Our focus is on driving qualified traffic and business outcomes, not just vanity ranking positions.
Google Ads (PPC) puts your business at the top of search results immediately — but you pay for every click and visibility stops the moment your budget runs out. SEO builds organic rankings that don't cost per click and keep delivering traffic long after the work is done. The two work best together: Google Ads provides immediate traffic while SEO builds sustainable, long-term visibility. Many businesses start with Ads for quick wins and layer in SEO for lasting growth.
A great website is essential, but it won't rank by itself. SEO is what tells Google that your site exists, that it's trustworthy, and that it's the best result for your target searches. Even a perfectly built website needs ongoing work — regular content, link building, technical maintenance, and local optimisation — to compete in crowded search results. Think of your website as the foundation; SEO is what drives people to it.
Every month you'll receive a clear, easy-to-understand report covering your keyword rankings, organic traffic trends, technical health, what work was completed in the period, and what's planned next. We also set up Google Search Console and Google Analytics for your site so you have full visibility into your data at all times. There are no vague promises — just documented results you can see and measure.
Absolutely. Google Business Profile (GBP) is one of the most powerful tools for local search visibility — it drives your Google Maps rankings and the local pack results that appear for "near me" searches. We set up, optimise, and manage your GBP listing as part of our Local SEO service, including writing your business description, selecting the right categories, optimising your photos, managing your Q&A, and implementing a review strategy to build your star rating.
Yes. eCommerce SEO requires a different approach to service-based or informational sites — with a focus on product page optimisation, category structure, faceted navigation, structured data for products and reviews, and handling duplicate content. Whether you're on WooCommerce, Shopify, or another platform, we can audit your store and develop an SEO strategy tailored to growing your organic product traffic and revenue.
Core Web Vitals are Google's official set of user experience metrics that directly affect your search rankings. They measure three things: Largest Contentful Paint (LCP) — how quickly your main content loads; Interaction to Next Paint (INP) — how responsive your page is to user input; and Cumulative Layout Shift (CLS) — how stable your layout is as the page loads. Sites scoring "Good" on all three have a measurable ranking advantage over those scoring "Needs Improvement" or "Poor".
Yes. Website performance is a core part of our SEO service because page speed and Core Web Vitals are direct ranking factors. We optimise images, clean up CSS and JavaScript, configure caching, remove unnecessary scripts, and implement critical CSS to eliminate render-blocking resources. Most sites see 40–60% faster load times after our optimisation work.
No. Performance optimisation is about how a site delivers its assets and code — not what it looks like. We optimise images, compress code, and configure caching without changing your visual design, layout, or content. In some cases, image quality actually appears better because we serve the right size image for each device.
Our Digital Growth Partner service includes SEO plus website care, strategy sessions, KPI tracking, lead generation, and dedicated execution time — all managed under one partnership.